Trade show exhibition

Cersaie 2008, Bologna
Ideal Standard, Ceramica Dolomite

Nature and its elements take shape on the earth's crust, assuming its forms, filling in its depressions and rounding off its sharp edges. The IS and CD territory develops from the soft plain of IS, where the relatively warm and intimate spa valley lies, to the sharp peaks of CD in a changeable polygonal setting. The IS products are exhibited in stacked planes. An interplay of horizontal planes is used to display products and communicate information. The IS territory follows plain-like systems that dip in one area, as if to create a thermal basin associated with wellness products. The IS stand should be read in two dimensions, like a huge page bearing tales and illustrations (...)